For as long as I can remember, I have loved helping people communicate. Whether it be helping a friend craft a tough conversation or helping a company create a mission statement, I am in the middle of my zone of expertise when I can distill complex issues into one or two sentences that make a major impact.
“You nailed it – that’s exactly what I wanted to say!” is a refrain I hear a lot.
Throughout my career, I have held various jobs that span marketing and sales to operations management, but what I did was the same – communicating a business or organization’s unique value proposition and helping them tell their stories in a way that builds lasting and profitable relationships. In other words, my job was to have conversations with people – online, in person, through materials. This is the essence of marketing – having conversations that connect, engage, and persuade. It’s not always easy, but I always find it absolutely thrilling.
After eleven years in business development at IBM, I moved into an Executive role in Operations at Accenture, managing a team of 120 employees. My very first job was a marketing position at a start-up dot-com company. In my most recent role, I served as Director of Marketing & Communications for MiracleFeet, an amazing nonprofit treating kids with clubfoot. A portion of my sales is donated to this amazing organization!
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Amanda has spent her career in various marketing, sales, and operations roles. As a former executive with Accenture, she has worked closely with several Fortune 500 clients, including State Farm Insurance and Microsoft. Amanda has also served as Director of Marketing & Communications at MiracleFeet, an international nonprofit dedicated to increasing access to clubfoot treatment for children in low- and middle-income countries. She also maintains a private consulting practice where she works with clients to develop marketing strategies. Amanda has a BA in Speech Communication from Messiah College and received her Executive MBA from Bradley University in 2011. In her spare time she enjoys spending time with her husband and two sons, growing vegetables in her backyard, and cooking.